For this brief I was given a lot of freedom on what I could produce, I wanted to explore emotion weight through design as well as showcase an art direction that could work both with moving image format (video etc) and print design.
I feel this film had a good back and forth with ideas and themes relating back to the creative outcome side. I feel the visual art direction works well with the subject matter of processing difficulties and building and foundation for there future. I was surprised how varied the visuals got considering a lot of them used the same techniques in Ai & Ae. I think the audio narration compliments and flows well with the visuals and really helps drive the message and flow of the film from start to finish.
I'm incredibly grateful for all the kind words I received during the development of the film. I went through a lot of self doubt during the creation process as I wanted to make sure I was challenged and more importantly that every aspect of the film flowed well. I ended up with a bit of a negative mindset how ever having more people check out the film during the creation process really helped reassure me that what i was making was to of good quality.
If I could of approached this brief differently I wish I handled my time plan better when making the visuals as a lot of the ones that made it into the final film were made within the couple of weeks before the hand in. I wanted to make sure that I took every opportunity to improve the film right up until the deadline. Overall I am happy with the final outcomes, I think I managed to achieve what i set out to do in regards to design something with personal emotional weight in mind as well as having an art direction that works across both moving image and print. I look forward to seeing how people respond to the film once I release the final piece.
Special thanks to Jade Spencer for helping write the narration script, Owen Morris for the audio work. Jordan hollowday for being my second pair of eyes on the visuals and for showing me some of the tools in Ae that allowed for some of these final visuals to animate/react they way they did.
- Jordan


















































